{"product_id":"when-we-touch","title":"When  We Touch","description":"\u003ch4 class=\"a-spacing-none a-text-normal\"\u003e\u003cspan data-csa-c-id=\"kfkobt-pmg8cb-ajksrd-nfzstf\" class=\"a-size-large celwidget\" id=\"productTitle\"\u003eWhen We Touch: The new science of why touch matters\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan data-csa-c-id=\"kfkobt-pmg8cb-ajksrd-nfzstf\" class=\"a-size-large celwidget\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e'A mind-expanding tour of what touch means.' DAVID EAGLEMAN, neuroscientist and author of \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eIncognito\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eLivewired \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003eWhy is a hugged person a healthier person?\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003eWhy do high-fiving teams win more matches?\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003eHow does a shared handshake make you more likely to tell the truth? \u003c\/span\u003e\u003cbr\u003eWe rely on touch every day of our lives. It makes us who we are. It helps us connect with those around us. And yet touch between individuals can be fraught with confusion and misunderstanding. \u003cbr\u003eIn \u003cspan class=\"a-text-italic\"\u003eWhen We Touch\u003c\/span\u003e, social neuroscientist Professor Michael Banissy blends expert scientific insights with anecdotes from 90s rom coms to office politics to explore the new science of human touch.  \u003cbr\u003eHis groundbreaking new book explains how touch impacts every part of our lives, from why touch is essential for healthy development, to how kissing might help us choose a genetically beneficial mate to how holding hands with a loved one can help us feel less pain. \u003cbr\u003eBanissy tackles the nuances of appropriate touch across culture and gender, investigates our 'touch personas' and why they differ, and offers solutions to the 'touch hunger' that has become a modern epidemic in our increasingly distanced world. \u003cbr\u003eFrom the most inconsequential to the most salient moments of human contact, \u003cspan class=\"a-text-italic\"\u003eWhen We Touch\u003c\/span\u003e is a fascinating and entertaining exploration of our most overlooked sense.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-csa-c-id=\"kfkobt-pmg8cb-ajksrd-nfzstf\" class=\"a-size-large celwidget\"\u003eIt Is Published By : \u003c\/span\u003eOrion Spring\u003c\/strong\u003e\u003c\/p\u003e","brand":"Akshardhara Book Gallery","offers":[{"title":"Default Title","offer_id":51134363009346,"sku":"9781398708747","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/1214\/9058\/files\/74whenwetouch-F.jpg?v=1755606584","url":"https:\/\/akshardhara.com\/products\/when-we-touch","provider":"Akshardhara Book Gallery","version":"1.0","type":"link"}