The Psychology Of Money (The Psychology Of Money)

The Psychology Of Money (The Psychology Of Money)

How to manage money, invest it and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don't make financial decisions on a spreadsheet. They make them at the dinner table,or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.