OPEN HOUSE

OPEN HOUSE

In Open House, Piyush Pandey takes the readers on a journey into his mind his work, thoughts and experiences. He answers questions posed to him by people over decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy
a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?

Author: PIYUSH PANDEY

Publisher: PENGUIN BUSINESS