THE POWER OF PULL

THE POWER OF PULL

What You Need to Know About Customer Demand (and Why Most Businesses Get It Wrong)

Harness customer demand to fuel your business growth
Rob Snyder followed all the traditional advice for launching and running his business. But it wasn't until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he's a successful serial entrepreneur whose advice has helped hundreds of business owners get unstuck and start scaling.
In The Power of Pull, Snyder strips business down to one counterintuitive principle: customer demand is all that matters. When business owners find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of their hands. 

Author : Rob Snyder

Publisher: John Murray Business